Research Catalog
Maximizing your media dollars : ANA's guide to media planning and buying
- Title
- Maximizing your media dollars : ANA's guide to media planning and buying / by Herbert Zeltner.
- Author
- Zeltner, Herbert.
- Publication
- New York, NY : Association of National Adverisers, [1996], ©1996.
Items in the Library & Off-site
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Request in advance | HF5415.13 .Z45 1996g | Off-site |
Holdings
Details
- Additional Authors
- Association of National Advertisers.
- Description
- viii, 117 pages; 28 cm
- Subjects
- Note
- Includes index.
- ISBN
- 1563180235
- OCLC
- ocm52845241
- SCSB-4310674
- Owning Institutions
- Columbia University Libraries