Research Catalog

Title

Bottom line competitive intelligence / John J. McGonagle, Carolyn M. Vella.

Author

McGonagle, John J.

Publication

Westport, Conn. : Quorum Books, 2002.

Items in the Library & Off-site

Holdings

Details

Additional Authors

Vella, Carolyn M.

Description

xi, 253 pages : illustrations; 24 cm

Summary

"Almost two decades after it emerged as an essential business tool, competitive intelligence is still finding its way. Despite its recognized importance, companies struggle to acquire the kind of intelligence they need and measure its effectiveness and value. This book provides essential tools for selecting the right kind of CI and assessing its contributions to a company's financial performance."--BOOK JACKET.

Subject

• Business intelligence

Bibliography (note)

• Includes bibliographical references (p. [239]-246) and index.

Contents

Pt. I. Overview. 1. Introduction. 2. Does CI Impact the Bottom Line? 3. Two Significant Categories of Competitive Intelligence -- Pt. II. Active Competitive Intelligence. 4. Active CI: The Four Divisions. 5. Which Types of Active Competitive Intelligence Should You Be Using? 6. Where Should You Look for Raw Data for Active Competitive Intelligence? 7. How and When Should You Deliver Active Intelligence Results? 8. Untangling the Problems of Metrics in CI. 9. Choosing the Right Measurements for the Active CI You Are Using -- Pt. III. Defensive Competitive Intelligence. 10. Defensive CI. 11. Is Your Firm in a Competitive Environment That Demands a Defensive CI Program? 12. What Kinds of Intelligence Efforts Should Your Competitors Be Mounting Against You? 13. What Sources of Data on Your Company Should You First Include in Your Defensive Program? 14. Choosing the Right Measurements for the Defensive CI Program You Are Managing.

ISBN

1567205054 (alk. paper)

LCCN

2002017766

OCLC

• ocm48857812
• SCSB-4314621

Owning Institutions

Columbia University Libraries