Research Catalog
Trading off value creation and value appropriation : the financial implications of shifts in strategic emphasis
- Title
- Trading off value creation and value appropriation : the financial implications of shifts in strategic emphasis / Natalie Mizik and Robert Jacobson.
- Author
- Mizik, Natalie.
- Publication
- Cambridge, MA (1000 Massachusetts Avenue, Cambridge 02138) : Marketing Science Institute, 2002.
Items in the Library & Off-site
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Request in advance | HF5415 .M31 no.02/113-114 | Off-site |
Holdings
Details
- Additional Authors
- Jacobson, Robert.
- Description
- iv, 40 pages : illustrations; 28 cm.
- Series Statement
- Working paper ; report no. 02-114
- Uniform Title
- Report (Marketing Science Institute) ; no. 02-114.
- Subjects
- Note
- "Working paper series."
- Bibliography (note)
- Includes bibliographical references (p. 37-40).
- OCLC
- ocm51277731
- SCSB-3857113
- Owning Institutions
- Columbia University Libraries