Research Catalog
The myth of market share : why market share is the fool's gold of business
- Title
- The myth of market share : why market share is the fool's gold of business / Richard Miniter.
- Author
- Miniter, Richard.
- Publication
- New York : Crown Business, [2002], ©2002.
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Request in advance | HD2757.15 .M56 2002 | Off-site |
Holdings
Details
- Description
- 181 pages; 20 cm
- Subject
- Bibliography (note)
- Includes bibliographical references (p. [165]-169) and index.
- Contents
- Ch. 1. Fool's Gold: Why the Myth of Market Share Is Wrecking the World's Great Companies -- Ch. 2. Hard Lessons: Why Gillette Is Smarter Than AT&T -- Ch. 3. Fatal Seduction: Why the Myth of Market Share Has Seduced Everyone from the Robber Barons to Your Boss -- Ch. 4. Makin' the Numbers: Why Market Share Leads to Dangerous Discounts, Wounded Brands, and Foolish Mergers -- Ch. 5. Dinosaurs Were Big, Too: Why Profit Leaders Beat Market Leaders -- Ch. 6. Networks and Double-Sided Markets: Why Microsoft and Visa Think About Market Share -- Ch. 7. The Rules of Profit Leadership: Why Managers Have to Choose.
- ISBN
- 0609609882 (hardcover)
- LCCN
- 2002004807
- OCLC
- ocm49421613
- SCSB-4318955
- Owning Institutions
- Columbia University Libraries