Research Catalog

Customer relationship management : emerging concepts, tools, and applications

Title
Customer relationship management : emerging concepts, tools, and applications / editors, Jagdish N. Sheth, Atul Parvatiyar, G. Shainesh.
Publication
New Delhi : Tata McGraw-Hill Pub. Co., [2001], ©2001.

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TextRequest in advance HF5415.5 .C8362 2001Off-site

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Details

Additional Authors
  • Sheth, Jagdish N.
  • Parvatiyar, Atul.
  • Shainesh, G.
Description
xv, 544 pages : illustrations; 25 cm
Summary
Papers presented at an international conference.
Subject
  • Customer relations > Management > Congresses
  • Relationship marketing > Congresses
Bibliography (note)
  • Includes bibliographical references.
ISBN
0070435049
LCCN
2002287443
OCLC
  • ocm49514740
  • SCSB-4319653
Owning Institutions
Columbia University Libraries