Research Catalog

Customer expectations management and optimal firm behavior for new products

Title
Customer expectations management and optimal firm behavior for new products / Praveen K. Kopalle and Donald R. Lehmann.
Author
Kopalle, Praveen K.
Publication
Cambridge, MA (1000 Massachusetts Avenue, Cambridge 02138) : Marketing Science Institute, 2002.

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TextRequest in advance HF5415 .M31 no.02/115-117Off-site

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Details

Additional Authors
Lehmann, Donald R.
Description
37 pages; 28 cm.
Series Statement
Working paper ; report no. 02-115
Uniform Title
Report (Marketing Science Institute) ; no. 02-115.
Subjects
Note
  • "Working paper series."
Bibliography (note)
  • Includes bibliographical references (p. 33-37).
OCLC
  • ocm51277729
  • SCSB-3857122
Owning Institutions
Columbia University Libraries