Research Catalog

DoCoMo : Japan's wireless tsunami : how one mobile telecom created a new market and became a global force

Title: DoCoMo : Japan's wireless tsunami : how one mobile telecom created a new market and became a global force / John Beck and Mitchell Wade.
Author: Beck, John C.
Publication: New York : AMACOM, [2003], ©2003.

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Status	Format	Access	Call Number	Item Location
Request for On-site Use Request Scan How do I pick up this item and when will it be ready?	Text	Request in advance	HE9715.J3 B435 2003	Off-site

Additional Authors

Wade, Mitchell.

Description

xv, 240 pages : illustrations; 24 cm

Summary

"DoCoMo is the first dramatic success of the wireless age. Ahead of the West in technology, financials and market strength, DoCoMo is now bringing i-mode to Europe and North America. Will DoCoMo's mobile Internet (and the commerce it carries) dominate our business lives the way that Sony dominates our media rooms and Toyota our highways? DoCoMo's worldwide impact is compelling. But even greater drama is hidden inside.
The real story is how DoCoMo created world-beating innovation inside a famously conservative parent, Nippon Telephone and Telegraph.".
"Both DoCoMo's success and its innovation come from a surprising source. Talented employees, extraordinary leaders, eager customers . . . all mattered. But behind all these was an almost magical conglomeration of six factors not found in traditional case studies: Love and Strength, Impatience and Inequality, Fun and even Luck. These factors - feelings, really - drive DoCoMo's success."--BOOK JACKET.

Subjects

Bibliography (note)

ISBN

0814407536

LCCN

2002008312

OCLC

Owning Institutions

Columbia University Libraries