Research Catalog

Handbook of marketing

Title
Handbook of marketing / edited by Barton Weitz and Robin Wensley.
Publication
London ; Thousand Oaks : SAGE, 2002.

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TextRequest in advance HF5415 .H1865 2002gOff-site

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Details

Additional Authors
  • Weitz, Barton A.
  • Wensley, Robin, 1944-
Description
xix, 582 pages : illustrations; 24 cm
Subject
Marketing
Bibliography (note)
  • Includes bibliographical references and index.
ISBN
0761956824
OCLC
  • ocm46909666
  • SCSB-4327241
Owning Institutions
Columbia University Libraries