Research Catalog

Superiority in customer relationship management : consequences for competitive advantage and performance

Title
Superiority in customer relationship management : consequences for competitive advantage and performance / George S. Day and Christophe Van den Bulte.
Author
Day, George S.
Publication
Cambridge, Mass. (1000 Massachusetts Avenue, Cambridge 02138) : Marketing Science Insitute, 2002.

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TextRequest in advance HF5415 .M31 no.02/123-124Off-site

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Details

Additional Authors
Van den Bulte, Christophe.
Description
41 pages : illustrations; 28 cm.
Series Statement
Report ; no. 02-123
Uniform Title
Report (Marketing Science Institute) ; no. 02-123.
Subjects
Note
  • "Working paper."
  • "Working paper series."
Bibliography (note)
  • Includes bibliographical references (p. 37-41).
OCLC
  • ocm52080794
  • SCSB-3857900
Owning Institutions
Columbia University Libraries