Research Catalog

Organizational buying behavior / edited by Thomas V. Bonoma and Gerald Zaltman.

Title
Organizational buying behavior / edited by Thomas V. Bonoma and Gerald Zaltman.

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Details

Additional Authors
  • American Marketing Association.
  • Bonoma, Thomas V.
  • University of Pittsburgh. Graduate School of Business.
  • Zaltman, Gerald.
Description
159 p.; 23 cm.
Subjects
ISBN
0877571066
LCCN
77027509//r85
Owning Institutions
Columbia University Libraries