Research Catalog

The marketing edge : making strategies work / Thomas V. Bonoma.

Title
The marketing edge : making strategies work / Thomas V. Bonoma.
Author
Bonoma, Thomas V.

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1 Item

StatusFormatAccessCall NumberItem Location
TextUse in library HF5415 .B524 1985Off-site

Details

Description
xiii, 241 p. : ill.; 25 cm.
Subject
Marketing
ISBN
0029042003
LCCN
85001560
Owning Institutions
Columbia University Libraries