Research Catalog

発想　の　現埸学　： ヒット　広告　の　社会　心理　／

Title
  • 発想　の　現埸学　： ヒット　広告　の　社会　心理　／ 石川　弘義．
  • Hassō no genbagaku : hitto kōkoku no shakai shinri / Ishikawa Hiroyoshi.
Author
  • 石川　弘義．
  • Ishikawa, Hiroyoshi.
Publication
  • 東京　： リクル一ト， 昭和　58 [1983]
  • Tōkyō : Rikurūto, Shōwa 58 [1983]

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TextRequest in advance HF5813.J3 I79 1983Off-site

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Details

Description
199 pages : illustrations; 20 cm
Subject
  • Advertising > Psychological aspects > Japan
  • Advertising > Social aspects > Japan
Bibliography (note)
  • Bibliography: p. 198-199.
ISBN
4889910247 :
LCCN
84256323
OCLC
  • 502416982
  • ocn502416982
  • SCSB-8915870
Owning Institutions
Columbia University Libraries