Research Catalog

Couponing as a marketing tool : a report on the industry.

Title
Couponing as a marketing tool : a report on the industry.
Publication
[New York] : D'Arcy MacManus Masius, [1984]

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TextUse in library HF6127 .C68 1984gOff-site

Details

Additional Authors
D'Arcy MacManus Masius
Description
90 leaves : ill.; 28 cm.
Subject
  • Coupons (Retail trade) > United States
  • Rebates > United States
Note
  • "D'Arcy MacManus Masius media insights, a special report."--Cover.
  • "April, 1984."
Bibliography (note)
  • Bibliography: leaves 88-89.
OCLC
  • 14958726
  • ocm14958726
  • SCSB-2424051
Owning Institutions
Columbia University Libraries