Research Catalog

Health care marketing management : a case approach / Philip D. Cooper, Larry M. Robinson.

Title
Health care marketing management : a case approach / Philip D. Cooper, Larry M. Robinson.
Author
Cooper, Philip D., 1942-

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TextUse in library RA410.5 C78 1982Off-site

Details

Additional Authors
Robinson, Larry M.
Description
xii, 361 p. : ill.; 24 cm.
Subject
  • Case Reports
  • Marketing > Management > Case studies
  • Marketing of Health Services
ISBN
0894433946
LCCN
82003904
Owning Institutions
Columbia University Libraries