Research Catalog

Market-driven strategies in health care / Dean C. Coddington, Keith D. Moore ; foreword by Robert H. Waterman, Jr.

Title
Market-driven strategies in health care / Dean C. Coddington, Keith D. Moore ; foreword by Robert H. Waterman, Jr.
Author
Coddington, Dean C.

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TextUse in library RA965.5 .C59 1987Off-site

Details

Additional Authors
Moore, Keith D.
Description
xxviii, 337 p. : ill.; 24 cm.
Series Statement
A Joint publication in the Jossey-Bass health series and the Jossey-Bass management series
Subject
  • Delivery of Health Care > economics
  • Marketing of Health Services > trends
  • Strategic planning
  • United States
ISBN
1555420451 (alk. Paper)
LCCN
86046330
Owning Institutions
Columbia University Libraries