Research Catalog

The dynamics of persuasion

Title
The dynamics of persuasion / Richard M. Perloff.
Author
Perloff, Richard M.
Publication
Hillsdale, NJ : Lawrence Erlbaum Associates, Publishers, 1993.

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TextUse in library BF637.P4 P39 1993Off-site

Details

Description
xii, 411 p.: ill.; 24 cm.
Series Statement
Communication textbook series. General communication theory and methodology
Uniform Title
Communication textbook series. General communication theory and methodology.
Subject
  • Persuasive Communication
  • Attitude
  • Mass Media
Bibliography (note)
  • Includes bibliographical references (p. 355-394) and indexes.
ISBN
  • 0805804900 (c)
  • 0805813772 (p)
LCCN
92035942
OCLC
  • 501427744
  • ocn501427744
  • SCSB-4717947
Owning Institutions
Columbia University Libraries