Research Catalog

Media advocacy and public health : power for prevention / Lawrence Wallack [and others] ; foreword by Michael Pertschuk.

Title
Media advocacy and public health : power for prevention / Lawrence Wallack [and others] ; foreword by Michael Pertschuk.
Publication
Newbury Park, Calif. : SAGE Publications, [1993], ©1993.

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TextRequest in advance RA440.5 .M427 1993Off-site

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Details

Additional Authors
Wallack, Lawrence Marshall.
Description
xiii, 226 pages; 24 cm
Subject
  • Health Education
  • Health Promotion
  • Health promotion
  • Mass Media
  • Mass media in health education
  • Public Health
Bibliography (note)
  • Includes bibliographical references (p. 210-217) and index.
Contents
Foreword / Michael Pertschuk -- 1. Public Health and Media Advocacy. Public Health Stories -- 2. The Advocacy Connection. Defining Advocacy. Doing Advocacy -- 3. The Media Connection. What Is News? Agenda Setting. Framing. Understanding Media Advocacy. Conclusion: Advancing the Policy -- 4. Thinking Media Advocacy. Access Points. Strategies. Framing Tactics -- 5. Doing Media Advocacy. Planning for Media Advocacy. Surgeon General Koop, Drinking and Driving, and San Francisco -- 6. Media Advocacy Case Studies. Lydia's Decision: New Mexico Youth Battle Beer Billboards. When Children Shoot Children, the Media Pay Attention. Philadelphia Puts Uptown Out of Town. Spuds McKenzie to Shamu the Whale: "This Bud's for You" MADD Fixes the "Flaw in the Law" Nicotina Meets Philip Morris: The Battle of the Symbols. Halt the Malt: Framing a Story Worth Telling. The Ryan White CARE Act -- 7. Summing Up -- Appendix: Organizational Acronyms.
ISBN
  • 0803942885
  • 0803942893 (pbk.)
LCCN
93030314
Owning Institutions
Columbia University Libraries