Research Catalog
Evaluating advertising : a bibliography of the communications process
- Title
- Evaluating advertising : a bibliography of the communications process / Benjamin Lipstein and William J. McGuire.
- Author
- Lipstein, Benjamin.
- Publication
- New York : Advertising Research Foundation, [1978], ©1978.
Items in the Library & Off-site
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Request in advance | Z7164.C81 L734 | Off-site |
Holdings
Details
- Additional Authors
- McGuire, William J. (William James), 1925-2007
- Description
- xxxv, 362 pages; 28 cm
- Subjects
- Note
- Includes index.
- LCCN
- 78104392
- OCLC
- 4035660
- ocm04035660
- Owning Institutions
- Columbia University Libraries