Research Catalog

Marketing models / Gary L. Lilien, Philip Kotler, K. Sridhar Moorthy.

Title
Marketing models / Gary L. Lilien, Philip Kotler, K. Sridhar Moorthy.
Author
Lilien, Gary L., 1946-
Publication
Englewood Cliffs, N.J. : Prentice-Hall, [1992], ©1992.

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TextRequest in advance HF5415.13 .L52 1992Off-site

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Details

Additional Authors
  • Kotler, Philip.
  • Moorthy, K. Sridhar.
Description
xv, 803 pages : illustrations; 25 cm
Subject
  • Marketing > Management
  • Marketing of Health Services
Bibliography (note)
  • Includes bibliographical references (p. 715-776) and indexes..
ISBN
0135446449 :
LCCN
91034512
Owning Institutions
Columbia University Libraries