Research Catalog

Title

Managed service restructuring in health care : a strategic approach in a competitive environment / Robert L. Goldman, Sanjib K. Mukherjee.

Author

Goldman, Robert, 1937-

Publication

New York : Haworth Press, c1995.

Items in the Library & Off-site

Details

Additional Authors

Mukherjee, Sanjib K.

Description

ix, 104 p.; 23 cm.

Series Statement

Haworth marketing resources

Uniform Title

Haworth marketing resources.

Subjects

• Health services administration
• Managed Care Programs
• Competitive Medical Plans
• Marketing of Health Services
• Managed care plans (Medical care) > Management
• Management Audit
• Health Services Administration
• Corporate reorganizations

Bibliography (note)

• Includes bibliographical references and index.

Contents

• Ch. 1. The Historical Basis of Managed Service Restructuring. The Product Life Cycle. The Product Life Cycle Applied to Health Service Organizations. Portfolio Analysis. Restructuring May Take Place at All Levels Within an Organization. Restructuring for Increased Profitability. The Basis for Future Analysis. Objective of this Book. How You Should Benefit from this Book -- Ch. 2. MSR Defined. A Conscious Management Effort. Warning Signs. The Utility of MSR. An Overeagerness to Downsize. Do Not Make Enemies by Accident. MSR Techniques. The Marketing Analysis. The Financial Analysis. Blending the Two to Develop a Management Report. Eliminating the Service. Harvesting the Service. Internal Restructuring of the Service. MSR Options. Communities Must Continue to be Served -- Ch. 3. Applying Managed Service Restructuring. Senior Management Involvement. Senior Management Responsibility and Accountability. Middle Management's Role. Approaches to Improve Quality and MSR. Employee Concerns and Cooperation.
• When and How to Use Outside Consultants. Eliminating Operational Bias. Community Involvement. Medical Staff Participation. Dealing with Competitors. The Joint Venture Approach -- Ch. 4. Preventing Service Line Deterioration. Ongoing Situation Analysis. New Services: Gain Consensus Prior to Launch. The Development of Centers of Excellence. The Integrated Delivery System. Developing the Operational Plan. Encourage Innovation at All Levels. Keep Your Strategic Plan Short and Simple. Quality Comes in Two Parts. A Note of Caution About TQM. Customer Service. LCD/Fail-Safe: A New Customer Service Approach. Employees Do Not Always Have the Correct Information. Employees Are Not Always Motivated to Take the Correct Action. The Situation Has Changed. LCD/Fail-Safe Objectives and Limitations. Building the LCD/Fail-Safe System -- Ch. 5. MSR in Practice. MSR Cases. An MSR Disaster. MSR Application Points in the DeAnza/Thomas Case. An MSR Success Where Others Failed.

ISBN

1560248963 (acid-free paper)

LCCN

93043876

OCLC

• 29387862
• ocm29387862
• SCSB-4775301

Owning Institutions

Columbia University Libraries