Research Catalog
Strategic marketing for nonprofit organizations
- Title
- Strategic marketing for nonprofit organizations / Alan R. Andreasen, Philip Kotler.
- Author
- Andreasen, Alan R., 1934-
- Publication
- Upper Saddle River, N.J. : Prentice Hall, 1996.
Items in the Library & Off-site
Filter by
1 Item
Status | Format | Access | Call Number | Item Location |
---|---|---|---|---|
Book/Text | Use in library | HF5415 .K6312 1996 | Off-site |
Details
- Additional Authors
- Kotler, Philip
- Description
- vii, 632 p. : ill.; 25 cm.
- Subject
- Genre/Form
- Case Reports.
- Note
- Rev. ed. of: Strategic marketing for nonprofit organizations / Philip Kotler, Alan R. Andreasen. 4th ed. c1991.
- Includes indexes.
- ISBN
- 0132325470
- LCCN
- 95040725
- OCLC
- 33131842
- ocm33131842
- SCSB-4779206
- Owning Institutions
- Columbia University Libraries