Research Catalog

Strategic marketing for nonprofit organizations

Title
Strategic marketing for nonprofit organizations / Alan R. Andreasen, Philip Kotler.
Author
Andreasen, Alan R., 1934-
Publication
Upper Saddle River, N.J. : Prentice Hall, 1996.

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StatusFormatAccessCall NumberItem Location
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How do I pick up this item and when will it be ready?
Book/TextUse in library HF5415 .K6312 1996Off-site

Details

Additional Authors
Kotler, Philip
Description
vii, 632 p. : ill.; 25 cm.
Subject
  • Nonprofit organizations > Marketing
  • Financial Management
  • Marketing of Health Services
  • Organizations, Nonprofit
  • Social Control, Formal
  • Public Relations
  • Planning Techniques
  • United States
Genre/Form
Case Reports.
Note
  • Rev. ed. of: Strategic marketing for nonprofit organizations / Philip Kotler, Alan R. Andreasen. 4th ed. c1991.
  • Includes indexes.
ISBN
0132325470
LCCN
95040725
OCLC
  • 33131842
  • ocm33131842
  • SCSB-4779206
Owning Institutions
Columbia University Libraries