Research Catalog
Public communication campaigns / Ronald E. Rice, Charles K. Atkin, editors.
- Title
- Public communication campaigns / Ronald E. Rice, Charles K. Atkin, editors.
- Publication
- Thousand Oaks, Calif. : Sage Publications, [2001], ©2001.
Items in the Library & Off-site
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Request in advance | HN90.M3 P8 2001 | Off-site |
Details
- Additional Authors
- Description
- xi, 428 pages : illustrations; 23 cm
- Subjects
- Bibliography (note)
- Includes bibliographical references and index.
- Contents
- ʺt Public communication campaigns : the American experience / ʺr William J. Paisley -- ʺt Input and output variables currently promising for constructing persuasive communications / ʺr William J. McGuire -- ʺt Theorymaking methodology : communicating communicatively with campaign audiences / ʺrgenerating effective health risk messages / ʺr Michael T. Stephenson and Kim Witte -- ʺt Evaluating communication campaigns / ʺr Thomas W. Valente -- ʺt
- Formative evaluation research in campaign design / ʺr Charles K. Atkin and Vicki S. Freimuth -- ʺt Systems-based evaluation planning model for health communication campaigns in developing countries / ʺr Ronald E.distinctions / ʺr Charles T. Salmon and Lisa Murray-Johnson -- ʺt How effectivestudies : campaigns to reduce cardiovascular disease / ʺr June A. Flora -- ʺt Using theory to select messages in antidrug media campaigns : reasoned action
- and media priming / ʺr Joseph N. Cappella ... [et al.] -- ʺt Public relGrunig, and James E. Grunig. ⁺
- ʺt Strategic communication for international health programs / ʺr Phyllblues / ʺr Bradley S. Greenberg and Walter Gantz -- ʺt McGruff crime prevention/ ʺr Ronald E. Rice -- ʺt Littering : when every litter bit hurts / ʺr Robert B. Cialdini -- ʺt Strategic extension campaigns on rat control in Bangladesh / ʺr Ronny Adhikarya -- ʺt Mass campaigns in the People's Republic of China during the Mao era / ʺr Alan P.L. Liu -- ʺt Designated driver campaign / ʺr
- Jay A. Winsten and William DeJong -- ʺt RU SURE? Using communication theory to reduce dangerous drinking on a college campus / ʺr Linda C. Lederman ... [et al.] -- ʺt Sensation seeking in antidrug campaign andDearing -- ʺt America's sacred cow / ʺr Matilda Butler -- ʺt Nazi antitobacco campaign / ʺr Robert Proctor -- ʺt Community partnership strategies in health campaigns / ʺr Neil Bracht -- ʺt Entertainment-education strategy in
- communication campaigns / ʺr Arvind Singhal and Everett M. Rogers -- ʺt Web-based smoking cessation and prevention program for children aged 12 to 15 / ʺr David B. Buller ... [et al.] -- ʺt Using interactive media in communication campaigns for children and adolescents / ʺr Debra A. Liebermanʺr Lawrence Wallack and Lori Dorfman. ⁺
- ISBN
- 0761922059 (cloth)
- 0761922067 (pbk.)
- LCCN
- 00011070
- Owning Institutions
- Columbia University Libraries