Research Catalog

Title

Speaking of health : assessing health communication strategies for diverse populations / Committee on Communication for Behavior Change in the 21st Century : Improving the Health of Diverse Populations, Board on Neuroscience and Behavioral Health, Institute of Medicine.

Author

Institute of Medicine (U.S.). Committee on Communication for Behavior Change in the 21st Century: Improving the Health of Diverse Populations. http://id.loc.gov/authorities/names/n2002135571

Publication

Washington, D.C. : National Academy Press, [2002], ©2002.

Items in the Library & Off-site

Details

Description

xix, 356 pages : illustrations; 24 cm

Summary

"Using case studies in the areas of diabetes, mammography, and mass communication campaigns, Speaking of Health examines the ways in which messages must be adapted to the unique informational needs of their audiences if they are to have any real impact. By suggesting creative strategies and guidelines for speaking to diverse audiences now and in the future, the Institute of Medicine seeks to take health communication into the 21st century."--BOOK JACKET.

Subjects

• Health promotion
• Communication
• Health Promotion > methods
• Communication in medicine
• Cultural Diversity
• Health Services Accessibility

Bibliography (note)

• Includes bibliographical references (p. 273-318) and index.

Additional Formats (note)

• Also available via the Internet, as viewed November 12, 2002.

Contents

1. Introduction -- 2. Theory -- 3. Health Communication Campaigns Exemplar -- 4. The Mammography Exemplar -- 5. The Diabetes Exemplar -- 6. The Communication Applications and Technologies and Diverse Populations -- 7. Toward a New Definition of Diversity -- 8. Findings and Recommendations.

ISBN

0309072719 (alk. paper)

LCCN

2002012033

Owning Institutions

Columbia University Libraries