Research Catalog

Title

American businesses in China : balancing culture and communication / Nancy Lynch Street and Marilyn J. Matelski ; foreword by Albert Cohen.

Author

Street, Nancy Lynch

Publication

Jefferson, N.C. : McFarland & Co., c2003.

Items in the Library & Off-site

Details

Additional Authors

Matelski, Marilyn J., 1950-

Description

xii, 288 p.; 23 cm.

Subject

• Corporations, American > China
• Corporate culture > China
• National characteristics, Chinese
• China > Economic conditions > 2000-

Bibliography (note)

• Includes bibliographical references (p. 270-286) and index.

Contents

Foreword / Albert Cohen -- 1. The Chinese Worldview -- 2. Issues in Globalization -- 3. The Changing Chinese Consumer -- 4. Case Study: Educational Programs and Exchanges in China -- 5. Case Study: Two Art Exhibitions Cross the Pacific -- 6. Case Study: General Electric and Sesame Street - A True Joint Venture -- 7. Case Study: The Holiday Inn Network in China - More Is Better -- 8. Case Study: DaimlerChrysler - Silence in China After the "Deal Heard 'Round the World" -- 9. Case Study: The Foxboro Company - Infrastructure's Hidden Jewel -- 10. Final Thoughts: Getting to Yes Between East and West -- App. A. China Profile -- App. B. Traditional Chinese Holidays and Festivals -- App. C. Contrasting Cultures -- App. D. Council on International Educational Exchange.

ISBN

0786415444 (softcover : alk. paper)

LCCN

2002152807

OCLC

• ocm50906234
• SCSB-4799536

Owning Institutions

Columbia University Libraries