Research Catalog

Educating the consumer-citizen : a history of the marriage of schools, advertising, and media

Title
Educating the consumer-citizen : a history of the marriage of schools, advertising, and media / Joel Spring.
Author
Spring, Joel H.
Publication
Mahwah, N.J. : Lawrence Erlbaum, 2003.

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StatusFormatAccessCall NumberItem Location
TextUse in library HF5415.33.U6 S67 2003Off-site

Details

Description
xi, 254 p.; 24 cm.
Summary
"This book will be of wide interest to scholars, professionals, and students across foundations of education, history and sociology of education, educational policy, mass communications, American history, and cultural studies. It is highly appropriate as a text for courses in these areas."--BOOK JACKET.
Series Statement
Sociocultural, political, and historical studies in education
Uniform Title
Sociocultural, political, and historical studies in education.
Subjects
Bibliography (note)
  • Includes bibliographical references (p. 209-235) and index.
Contents
1. Horace Mann Meets the Wizard of Oz -- Pt. 1. Introduction and Overview of the Book -- Pt. 2. Prelude to a Consumer Society -- 2. Liberation with Jell-O and Wonder Bread: Educating the New Woman -- 3. Cowboys and Jocks: Visions of Manliness -- 4. Commodification of Leisure and Cultural Control: Schools, Movies, and Radio -- 5. The American Way and the Manufacturing of Consent -- 6. Participating in the American Dream -- 7. Sonya's Choice: Fast-Food Education.
ISBN
  • 080584273X (c : alk. paper)
  • 0805842748 (pbk. : alk. paper)
LCCN
2002192790
OCLC
  • ocm51093328
  • SCSB-4799896
Owning Institutions
Columbia University Libraries