Research Catalog

Title

Revival of the fittest : why good companies go bad and how great managers remake them / Donald N. Sull.

Author

Sull, Donald N. (Donald Norman)

Publication

Boston, Mass. : Harvard Business School Press, c2003.

Items in the Library & Off-site

Details

Description

xxiii, 203 p. : ill.; 24 cm.

Summary

"In Revival of the Fittest, Donald N. Sull takes a provocative look at corporate failure and proposes a practical new model for effecting change that can vastly increase your organizational lifespan. Ironically, argues Sull, leaders sow the seads of failure during a company's most successful times, when they make a set of commitments - whether to a core strategy, a key customer, or an innovative manufacturing method - that constitute the company's success formula. Managers become so married to the formula that they can't divorce themselves from it when the competitive situation changes. They respond to the future by doing more of what worked in the past - a phenomenon Sull calls "active inertia."" "Based on extensive global research into successful and failed transformation across many industries, Revival of the Fittest introduces a three-step model for making transforming commitments - actions that prevent managers from reinforcing old behaviors in the face of change."--BOOK JACKET.

Subjects

• Corporate image
• Organizational effectiveness
• Organizational change

Bibliography (note)

• Includes bibliographical references (p. [167]-194) and index.

Contents

1. The Life Cycle of Commitments -- 2. The Active Inertia Trap -- 3. Is Your Company at Risk? -- 4. The Power of Transforming Commitments -- 5. Choosing the Right Anchor -- 6. Picking the Right Person for the Job -- 7. Giving Your Commitments Traction -- 8. The Seven Deadly Sins of Transforming Commitments -- 9. The Private Side of Public Commitments.

ISBN

1578519934 (alk. paper)

LCCN

2002154820

OCLC

• ocm51099147
• SCSB-4804079

Owning Institutions

Columbia University Libraries