Research Catalog
The rhetoric and reality of marketing : an international managerial approach / edited by Philip J. Kitchen.
- Title
- The rhetoric and reality of marketing : an international managerial approach / edited by Philip J. Kitchen.
Items in the Library & Off-site
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1 Item
Status | Format | Access | Call Number | Item Location |
---|---|---|---|---|
Text | Use in library | HF5415.13 .R454 2003 | Off-site |
Details
- Additional Authors
- Kitchen, Philip J.
- Description
- xix, 202 p. : ill., maps; 23 cm.
- Subjects
- ISBN
- 0333987322
- LCCN
- 2002192664
- Owning Institutions
- Columbia University Libraries