Research Catalog

The rhetoric and reality of marketing : an international managerial approach / edited by Philip J. Kitchen.

Title
The rhetoric and reality of marketing : an international managerial approach / edited by Philip J. Kitchen.

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StatusFormatAccessCall NumberItem Location
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How do I pick up this item and when will it be ready?
TextUse in library HF5415.13 .R454 2003Off-site

Details

Additional Authors
Kitchen, Philip J.
Description
xix, 202 p. : ill., maps; 23 cm.
Subjects
ISBN
0333987322
LCCN
2002192664
Owning Institutions
Columbia University Libraries