Research Catalog

Building global biobrands : taking biotechnology to market / Françoise Simon, Philip Kotler ; foreword by Kevin Sharer.

Title
Building global biobrands : taking biotechnology to market / Françoise Simon, Philip Kotler ; foreword by Kevin Sharer.
Author
Simon, Françoise.

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TextUse in library HD9999.B442 S56 2003Off-site

Details

Additional Authors
Kotler, Philip.
Description
xv, 336 p. : ill.; 24 cm.
Subject
  • Biotechnology > Marketing
  • Biotechnology industries
  • Biotechnology
  • Pharmaceutical biotechnology industry
ISBN
074322244X (alk. paper)
LCCN
2003040810
Owning Institutions
Columbia University Libraries