Research Catalog

Advertising : principles & practice / William Wells, John Burnett, Sandra Moriarty.

Title
Advertising : principles & practice / William Wells, John Burnett, Sandra Moriarty.
Author
Wells, William, 1926-

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TextUse in library HF5823 .W455 2003Off-site

Details

Additional Authors
  • Burnett, John, 1944-
  • Moriarty, Sandra E. (Sandra Ernst)
Description
xxxii, 599 p. : col. ill.; 28 cm.
Subject
Advertising
ISBN
0130477222
LCCN
2002021433
Owning Institutions
Columbia University Libraries