Research Catalog
Advertising media planning : a brand management approach / Larry D. Kelley and Donald W. Jugenheimer.
- Title
- Advertising media planning : a brand management approach / Larry D. Kelley and Donald W. Jugenheimer.
- Author
- Kelley, Larry D., 1955-
Items in the Library & Off-site
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Use in library | HF5826.5 .K45 2004 | Off-site |
Details
- Additional Authors
- Jugenheimer, Donald W.
- Description
- vii, 144 p.; 24 cm.
- Subjects
- ISBN
- 0765613093 (alk. paper)
- LCCN
- 2003050600
- Owning Institutions
- Columbia University Libraries