Research Catalog

IMC, the next generation : five steps for delivering value and measuring returns using marketing communication / Don Schultz, Heidi Schultz.

Title
IMC, the next generation : five steps for delivering value and measuring returns using marketing communication / Don Schultz, Heidi Schultz.
Author
Schultz, Don E.
Supplementary Content
Publisher description

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TextUse in library HF5415 .S3595 2004Off-site

Details

Additional Authors
Schultz, Heidi F.
Description
xxiii, 408 p. : ill.; 24 cm.
Subjects
ISBN
0071416625 (hardcover : alk. paper)
LCCN
2003003687
Owning Institutions
Columbia University Libraries