Research Catalog
IMC, the next generation : five steps for delivering value and measuring returns using marketing communication / Don Schultz, Heidi Schultz.
- Title
- IMC, the next generation : five steps for delivering value and measuring returns using marketing communication / Don Schultz, Heidi Schultz.
- Author
- Schultz, Don E.
- Supplementary Content
- Publisher description
Items in the Library & Off-site
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1 Item
Status | Format | Access | Call Number | Item Location |
---|---|---|---|---|
Text | Use in library | HF5415 .S3595 2004 | Off-site |
Details
- Additional Authors
- Schultz, Heidi F.
- Description
- xxiii, 408 p. : ill.; 24 cm.
- Subjects
- ISBN
- 0071416625 (hardcover : alk. paper)
- LCCN
- 2003003687
- Owning Institutions
- Columbia University Libraries