Research Catalog
Advertising media A to Z : the definitive resource for media planning, buying, and research
- Title
- Advertising media A to Z : the definitive resource for media planning, buying, and research / Jim Surmanek.
- Author
- Surmanek, Jim
- Publication
- New York : McGraw-Hill, c2004.
- Supplementary Content
- Publisher description
Items in the Library & Off-site
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Use in library | HF5826.5 .S848 2004 | Off-site |
Details
- Description
- viii, 337 p.; 23 cm.
- Summary
- "Advertising Media A to Z is today's most comprehensive, easy-to-use reference and resource guide for everything having to do with the researching, planning, and buying of advertising media. Far more than just a dictionary of essential terms, this handy book provides fascinating background information, tips and pointers for effective media planning, similar words for quick cross-referencing, and many other valuable features." "Advertising professionals, marketing managers, media sales representatives, and students of marketing and advertising will instantly value this one-of-a-kind book for its complete coverage of: every major term and concept necessary for accurate media planning; listings of related terms to allow further understanding of terms and concepts; URLs for associated websites; mathematical formulas with plain-English explanations; and acronyms listed alphabetically by the acronym itself as well as the expanded spelling."--BOOK JACKET.
- Subject
- Advertising media planning > Dictionaries
- ISBN
- 0071422145 (pbk. : alk. paper)
- LCCN
- 2003003684
- OCLC
- ocm51655461
- SCSB-4839586
- Owning Institutions
- Columbia University Libraries