Research Catalog
The Super Bowl of advertising : how the commercials won the game / by Bernice Kanner ; foreword by Ted Sann and Phil Dusenberry.
- Title
- The Super Bowl of advertising : how the commercials won the game / by Bernice Kanner ; foreword by Ted Sann and Phil Dusenberry.
- Author
- Kanner, Bernice.
- Publication
- Princeton, NJ : Bloomberg Press, 2004.
Items in the Library & Off-site
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Use in library | HF6146.T42 K363 2004 | Off-site |
Details
- Description
- xvii, 215 p. : ill. (chiefly col.); 25 cm.
- Summary
- "The Super Bowl is the most watched, most anticipated, most expensive, most influential arena in the world for television advertising. It is the place for advertisers to showcase their best, and for millions of viewers to see, judge, and respond to the most costly, creative commercials they'll encounter during a single broadcast." "This book is a tour of this advertising evolution, illustrated with color stills from memorable, sometimes out-on-the-edge ads and with stories of behind-the-scenes work that went into conceiving and making many of them." "Bernice Kanner highlights in pictures and words more than three decades of innovation and takes us inside the battles that marketers fight on game day: the cola wars, the beer battles, the sneaker showdowns, plus dozens more 30-second plays for our car dollars, clothes budgets, finances - in fact, just about everything from our choice of computer and wireless service to the chips we dip and the ketchup we pour."--BOOK JACKET.
- Subjects
- Note
- Includes index.
- ISBN
- 1576601315 (alk. paper)
- LCCN
- 2003052212
- Owning Institutions
- Columbia University Libraries