Research Catalog
Differentiate or die : survival in our era of killer competition
- Title
- Differentiate or die : survival in our era of killer competition / Jack Trout with Steve Rivkin.
- Author
- Trout, Jack
- Publication
- New York : Wiley, c2000.
- Supplementary Content
Items in the Library & Off-site
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
Not available - Please for assistance. | Text | Use in library | HF5415 .T727 2000 | Off-site |
Details
- Additional Authors
- Rivkin, Steve, 1947-
- Description
- x, 230 p.; 24 cm.
- Summary
- "Consumers today are faced with an explosion of choices. In this environment, distinctive product attributes are quickly copied by competitors, perceived by consumers to be minimal, or both. Still, those who fail to differentiate their product or service in the mind of the consumer won't stand a chance." "Differentiate or Die outlines the many ways you can achieve differentiation. It also warns how difficult it is to achieve differentiation by being creative, cheap, customer oriented, or quality driven - things that your competitors can do as well."--BOOK JACKET.
- Subjects
- Bibliography (note)
- Includes bibliographical references (p.213-217) and index.
- Contents
- Ch. 1. The Tyranny of Choice -- Ch. 2. Whatever Happened to the U.S.P.? -- Ch. 3. Reinventing the U.S.P. -- Ch. 4. Quality and Customer Orientation Are Rarely Differentiating Ideas -- Ch. 5. Creativity Is Not a Differentiating Idea -- Ch. 6. Price Is Rarely a Differentiating Idea -- Ch. 7. Breadth of Line Is a Difficult Way to Differentiate -- Ch. 8. The Steps to Differentiation -- Ch. 9. Differentiation Takes Place in the Mind -- Ch. 10. Being First Is a Differentiating Idea -- Ch. 11. Attribute Ownership Is a Way to Differentiate -- Ch. 12. Leadership Is a Way to Differentiate -- Ch. 13. Heritage Is a Differentiating Idea -- Ch. 14. Market Specialty Is a Differentiating Idea -- Ch. 15. Preference Is a Differentiating Idea -- Ch. 16. How a Product Is Made Can Be a Differentiating Idea -- Ch. 17. Being the Latest Can Be a Differentiating Idea -- Ch. 18. Hotness Is a Way to Differentiate -- Ch. 19. Growth Can Destroy Differentiation -- Ch. 20. Differentiation Often Requires Sacrifice -- Ch. 21. Being Different in Different Places -- Ch. 22. Maintaining Your Difference -- Ch. 23. Who Is in Charge of Differentiation?
- ISBN
- 0471357642 (alk. paper)
- 0471028924
- LCCN
- 99059991
- OCLC
- ocm42934435
- SCSB-4841576
- Owning Institutions
- Columbia University Libraries