Research Catalog

MaxiMarketing : the new direction in advertising, promotion, and marketing strategy

Title
MaxiMarketing : the new direction in advertising, promotion, and marketing strategy / Stan Rapp and Thomas L. Collins.
Author
Rapp, Stan
Publication
New York : McGraw-Hill, c1987.

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TextUse in library HF5415 .R325 1987Off-site

Details

Additional Authors
Collins, Thomas L.
Description
x, 278 p. : ill.; 23 cm.
Subject
  • Marketing
  • Advertising
  • Sales promotion
Note
  • Includes index.
Bibliography (note)
  • Bibliography: p. 269-274.
ISBN
0070511918
LCCN
86015345
OCLC
  • 13859256
  • ocm13859256
  • SCSB-2465582
Owning Institutions
Columbia University Libraries