Research Catalog

MaxiMarketing : the new direction in advertising, promotion, and marketing strategy / Stan Rapp and Thomas L. Collins.

Title
MaxiMarketing : the new direction in advertising, promotion, and marketing strategy / Stan Rapp and Thomas L. Collins.
Author
Rapp, Stan.

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TextUse in library HF5415 .R325 1987Off-site

Details

Additional Authors
Collins, Thomas L.
Description
x, 278 p. : ill.; 23 cm.
Subject
  • Advertising
  • Marketing
  • Sales promotion
ISBN
0070511918 :
LCCN
86015345
Owning Institutions
Columbia University Libraries