Research Catalog
The marketing era : from professional practice to global provisioning / Kalman Applbaum.
- Title
- The marketing era : from professional practice to global provisioning / Kalman Applbaum.
- Author
- Applbaum, Kalman.
- Publication
- New York ; London : Routledge, 2004.
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
Not available - Please for assistance. | Text | Request in advance | HF1515 .A66 2004 | Off-site |
Details
- Description
- ix, 283 p.; 24 cm.
- Subject
- Bibliography (note)
- Includes bibliographical references (p. 261-276) and index.
- Contents
- I. Marketing and the Capitalist System of Provisioning -- 1. Marketing Principles -- 2. The Logic of Marketing Strategy -- 3. Global Marketing Practice -- II. Naturalization of Marketing Principles -- 4. Problems in the Moral History of Marketing -- 5. American Abundance and the Marketing Revolution -- 6. Marketing Marketing.
- ISBN
- 0415945437 (hc : acid-free)
- 0415945445 (pb : acid-free)
- LCCN
- 2003009894
- R6-399860
- Owning Institutions
- Columbia University Libraries