Research Catalog

Advertising and consumer psychology / edited by Jerry Olson, Keith Sentis.

Title
Advertising and consumer psychology / edited by Jerry Olson, Keith Sentis.

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TextUse in library HF5822 .A24 1986Off-site

Details

Additional Authors
  • American Psychological Association. Division of Consumer Psychology.
  • Conference on Advertising and Consumer Psychology (3rd : 1984 : New York, N.Y.)
  • Marketing Science Institute.
  • Olson, Jerry C. (Jerry Corrie), 1944-
  • Sentis, Keith.
  • Ted Bates Advertising.
Description
viii, 294 p. : ill.; 25 cm.
Subjects
ISBN
0275921549 (alk. paper) :
LCCN
86012219
Owning Institutions
Columbia University Libraries