Research Catalog

Consuming kids : the hostile takeover of childhood / Susan Linn.

Title
Consuming kids : the hostile takeover of childhood / Susan Linn.
Author
Linn, Susan.

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TextUse in library HF5415.32 .L56 2004Off-site

Details

Description
xiv, 288 p.; 24 cm.
Summary
"In Consuming Kids, psychologist Susan Linn takes a comprehensive and unsparing look at the demographic advertisers call "the kid market," taking readers on a compelling and disconcerting journey through modern childhood as envisioned by commercial interests. Children are now the focus of a marketing maelstrom, targets for everything from minivans to M&M counting books. All aspects of children's lives - their health, education, creativity, and values - are at risk of being compromised by their status in the marketplace." "Interweaving real-life stories of marketing to children, child development theory, the latest research, and what marketing experts themselves say about their work, Linn reveals the magnitude of this problem and shows what can be done about it. Consuming Kids is a call to action for parents, educators, legistators and anyone who cares about the health and well being of children."--BOOK JACKET.
Subject
  • Advertising and children > United States
  • Child consumers > United States
  • Marketing research > United States
ISBN
1565847830
LCCN
2003066600
Owning Institutions
Columbia University Libraries