Research Catalog

Marketing, measurement and analysis, 1981 : proceedings, the Third ORSA/TIMS Special Interest Conference on Market Measurement and Analysis, March 26-28, 1981

Title
Marketing, measurement and analysis, 1981 : proceedings, the Third ORSA/TIMS Special Interest Conference on Market Measurement and Analysis, March 26-28, 1981 / editor, John W. Keon.
Author
ORSA/TIMS Special Interest Conference on Market Measurement and Analysis (3rd : 1981 : New York University)
Publication
Providence, RI (146 Westminster St., Providence, RI 02903) : TIMS College on Marketing : Order from the Institute of Management Sciences, [1981?]

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Details

Additional Authors
  • Keon, John W.
  • Operations Research Society of America
  • Institute of Management Sciences
Description
iv, 283 p. : ill.; 26 cm.
Subject
  • Marketing > Mathematical models > Congresses
  • Marketing research > Congresses
Bibliography (note)
  • Includes bibliographies.
OCLC
  • 82011817
  • ocm82011817
  • SCSB-2482782
Owning Institutions
Columbia University Libraries