Research Catalog
The origin of brands : discover the natural laws of product innovation and business survival / Al Ries and Laura Ries.
- Title
- The origin of brands : discover the natural laws of product innovation and business survival / Al Ries and Laura Ries.
- Author
- Ries, Al.
Items in the Library & Off-site
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Use in library | HD69.B7 R538 2004 | Off-site |
Details
- Additional Authors
- Ries, Laura.
- Description
- x, 308 p. : ill.; 22 cm.
- Summary
- "In their new book, The Origin of Brands, the Rieses take Darwin's revolutionary idea of evolution and apply it to the branding process. What results is a strategy for creating innovative products, building a successful brand, and, in turn, achieving business success." "Using studies of failed convergence products and success stories of products that have achieved worldwide success through divergence, the Rieses have written the definitive book on branding. The Origin of Brands will show you in depth how to build a great brand and will lead you to success in the high-stakes world of branding."--BOOK JACKET.
- Subject
- ISBN
- 0060570148
- LCCN
- 2004042466
- Owning Institutions
- Columbia University Libraries