Research Catalog

Strategic marketing for nonprofit organizations / Alan R. Andreasen, Philip Kotler.

Title
Strategic marketing for nonprofit organizations / Alan R. Andreasen, Philip Kotler.
Author
Andreasen, Alan R., 1934-
Publication
Upper Saddle River, N.J. : Prentice Hall, [2003], ©2003.

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Details

Additional Authors
Kotler, Philip.
Description
v, 536 pages : illustrations; 25 cm
Subject
Nonprofit organizations > Marketing
Note
  • Kotler's name appears first on the earlier edition.
Bibliography (note)
  • Includes bibliographical references and index.
ISBN
013041977X
LCCN
2002027440
Owning Institutions
Columbia University Libraries