Research Catalog

The naked consumer today : or an overview of why consumers really buy things, and what this means for marketing / Jan Callebaut ... [et al.].

Title
The naked consumer today : or an overview of why consumers really buy things, and what this means for marketing / Jan Callebaut ... [et al.].

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TextUse in library HF5415.34 .C35 2003gOff-site

Details

Description
219 p. : ill. (some col.); 25 cm.
Subject
  • Consumentengedrag
  • Consumers' preferences
  • Consumption (Economics)
  • Marketing research
  • Motivation research (Marketing)
  • Psychologische aspecten
ISBN
  • 9044114808 (pbk.)
  • 9789044114805 (pbk.)
Owning Institutions
Columbia University Libraries