Research Catalog

Title

The complete 21st century travel & hospitality marketing handbook / [edited by] Bob Dickinson, Andy Vladimir.

Publication

Upper Saddle River, N.J. : Pearson Prentice Hall, [2004], ©2004.

Items in the Library & Off-site

Holdings

Details

Additional Authors

• Dickinson, Bob.
• Vladimir, Andrew.

Description

xxi, 627 pages : illustrations, portraits; 23 cm

Alternative Title

• Complete 21st century travel and hospitality marketing handbook
• Complete twenty-first century travel & hospitality marketing handbook
• Complete twenty-first century travel and hospitality marketing handbook

Subjects

• Hospitality industry > Marketing
• Tourism > Marketing

Bibliography (note)

• Includes bibliographical references.

Contents

1. Meeting travel industry challenges / William S. Norman -- 2. A look ahead / Gary C. Sain -- 3. New marketing techniques for an evolving marketplace / Ric Cooper -- 4. The travel landscape / Lou Rena Hammond -- 5. Connecting to the future : creating a new vision of air transportation / Timothy D. Meskill -- 6. Changing an industry to satisfy a customer / Colin Marshall -- 7. The future of commerical aviation / Frederick W. Reid -- 8. A unique approach to low-cost air travel / Amy Curtis-McIntyre -- 9. New age airlines / Ned Homfeld -- 10. The hub and spoke network system : the past is the present is the future / Richard H. Anderson -- 11. Efficiency and cost control : the keys to survival / Chris Bowers -- 12. The car rental industry : driving to success on unfamiliar roads / Brian J. Kennedy -- 13. All aboard : marketing train travel / Barbara J. Richardson -- 14. The story of a public/private tourism marketing partnership / John Ellis "Jeb" Bush -- 15. Hawaii ... the islands of Aloha : an integrated marketing model / Tony S. Vericella -- 16. Convention and visitors bureaus / John A. Marks -- 17. New York City and company / Cristyne L. Nicholas -- 18. Branson, Missouri / Steven L. Presley -- 19. Las Vegas : to brand the new destination / Manuel J. Cortez -- 20. How Disney targets the family vacation market / Randy A. Garfield -- 21. The theme park perspective / Fred Lounsberry -- 22. Marketing the thrill of skiing, the serenity of the mountains, the luxury of travel / Adam A. Aron -- 23. The hotel industry : looking to the future / Robert Dirks -- 24. Competing in an increasingly hostile environment / Bruce Wolff -- 25. Getting close to our customers / Bob Gilbert -- 26. Harrah's entertainment and the future of casino marketing / Gary Loveman -- 27. How to compete in the "get-real" decade : rethinking travel and tourism in the 2000s / John T. A. Vanderslice -- 28. It's not simply the product - it's the entire experience / A. David Dodwell -- 29. Selling the all-inclusive resort concept / Gordon "Butch" Stewart -- 30. Carnival cruise lines' winning formula / Vicki L. Freed -- 31. Building our brands / Jack L. Williams -- 32. Building loyalty through CRM / Peter G. Ratcliffe -- 33. Adapting the cruise product to an evolving travel market / A. Kirk Lanterman -- 34. Cunard's Queen Mary 2 : a case study / Deborah L. Natansohn -- 35. Luxury cruising, revisited / Mark S. Conroy -- 36. Changing customers require product change / Robert E. Whitley -- 37. The changing face of packaged travel / W. James Host -- 38. Sending people on vacation in the future : trends and developments in the marketing of leisure travel / Daniel E. Westbrook -- 39. Survival of the fittest / Ron Letterman -- 40. Travel packaging in the coming decade / Steve Perillo -- 41. The future of vacation package distribution and marketing / Michelle Kassner -- 42. Travel agents as travel influencers / William A. Maloney -- 43. The future - it ain't what it used to be! / Joel M. Abels -- 44. The travel agency landscape / Robert L. Darbelnet -- 45. The travel agent of the 21st century lives in your ear / Richard Barton -- 46. A perspective on the evolving online travel marketplace / Sam Gilliland -- 47. The "online" phenomenon / Brad Gerstner -- 48. The future of Internet travel - building loyalty and making sites relevant / Jeffrey G. Katz -- 49. The rise of the home-based agent / Michael Gross -- 50. Travel distribution services : the new intermediary / Samuel L. Katz -- 51. Staying close to the customer / Cynthia Valles -- 52. GDS - recasting the business model / Tony McKinnon -- 53. The travel agent distribution system as a marketing arm / Dick Knodt -- 54. Marketing travel to the affluent / Ron Kurtz -- 55. New consumers, new attitudes new products / Larry Pimentel -- 56. Growing a legend / Simon Cooper -- 57. Looking ahead : marketing luxury hotels in the 21st century / Barbara Talbott -- 58. Capitalizing on the Canyon Ranch difference / Mel Zuckerman -- 59. The spa industry in 2013 / Glen Fusfield -- 60. Marketing the RV industry / David J. Humphreys -- 61. Where we dine is who we are / Todd English -- 62. Staying ahead of the curve to avoid getting run over / Joyce Landry -- 63. Trends in student travel / Stevan Trooboff -- 64. The fastest-growing market : travelers with disabilities / Roberta Schwartz.

ISBN

• 0536819025
• 0131133144

OCLC

• ocm55999087
• SCSB-5066823

Owning Institutions

Columbia University Libraries