Research Catalog

Born to buy : the commercialized child and the new consumer culture

Title
Born to buy : the commercialized child and the new consumer culture / Juliet B. Schor.
Author
Schor, Juliet.
Publication
New York : Scribner, [2004], ©2004.

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Description
ix, 275 pages : illustrations; 24 cm
Summary
"Juliet Schor examines how a marketing effort of vast size, scope, and effectiveness has created "commercialized children."" "Schor, author of The Overworked American and The Overspent American, looks at the broad implications of this strategy. Sophisticated advertising strategies convince kids that products are necessary to their social survival. Ads affect not just what they want to buy, but who they think they are and how they feel about themselves. Based on long-term analysis, Schor reverses the conventional notion of causality: it's not just that problem kids become overly involved in the values of consumerism; it's that kids who are overly involved in the values of consumerism become problem kids. In this revelatory and crucial book, Schor also provides guidelines for parents and teachers. What is at stake is the emotional and social well-being of our children."--BOOK JACKET.
Subject
  • Child consumers > United States
  • Young consumers > United States
  • Advertising and children > United States
  • Materialism > Social aspects > United States
  • Child development > United States
  • Children > United States > Social conditions
  • Child welfare > United States
Bibliography (note)
  • Includes bibliographical references (p. 221-258) and index.
Contents
1. Introduction -- 2. The changing world of children's consumption -- 3. From Tony the tiger to Slime time live : the content of commercial messages -- 4. The virus unleashed : ads infiltrate everyday life -- 5. Captive audiences : the commercialization of public schools -- 6. Dissecting the child consumer : the new intrusive research -- 7. Habit formation : selling kids on junk food, drugs, and violence -- 8. How consumer culture undermines children's well-being -- 9. Empowered or seduced? : the debate about advertising and marketing to kids -- 10. Decommercializing childhood : beyond Big Bird, Bratz dolls, and the Back Street Boys -- App. Commercial alert's parents' bill of rights.
ISBN
068487055X
LCCN
2004045411
OCLC
  • ocm54806064
  • SCSB-5068549
Owning Institutions
Columbia University Libraries