Research Catalog

Breaking through : implementing customer focus in enterprises

Title
Breaking through : implementing customer focus in enterprises / Sandra Vandermerwe.
Author
Vandermerwe, Sandra.
Publication
Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2004.

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Details

Description
xi, 209 pages : illustrations; 24 cm.
Series Statement
Bloomberg professional library
Uniform Title
Bloomberg professional library.
Alternative Title
Customer focus in enterprises
Subject
  • Consumer satisfaction
  • Customer relations
  • Organizational change
  • Organizational effectiveness
Bibliography (note)
  • Includes bibliographical references (p. 191-198) and index.
ISBN
1403935033 (cloth)
LCCN
2004042105
OCLC
  • ocm54913392
  • SCSB-5068616
Owning Institutions
Columbia University Libraries