Research Catalog

Driven : inside BMW, the most admired car company in the world

Title
Driven : inside BMW, the most admired car company in the world / David Kiley.
Author
Kiley, David.
Publication
Hoboken, N.J. : John Wiley, [2004], ©2004.
Supplementary Content
  • Contributor biographical information
  • Publisher description

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TextRequest in advance HD9710.G44 K55 2004Off-site
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Details

Description
x, 310 pages : illustrations; 24 cm
Summary
"In Driven, David Kiley presents an inside look at the fabled automaker, revealing the business philosophy and practices that make BMW more than just another carmaker, and the unsurpassed quality that makes a "Bimmer" more than just a car. With uncommon access to BMW executives and records, Kiley explains how the company emerged from the wreckage of World War II to become the most respected car producer and one of the most profitable automakers in the world."--BOOK JACKET.
Subjects
Bibliography (note)
  • Includes bibliographical references and index.
Contents
1. The Ultimate Cars -- 2. The Ultimate History -- 3. The Ultimate Family -- 4. The Ultimate Brand -- 5. The Ultimate Stylists -- 6. The Ultimate Blunder -- 7. The Ultimate Brand Expansion -- 8. The Ultimate Hydrogen Future -- Epilogue: The Ultimate Outlook.
ISBN
0471269204 (cloth)
LCCN
2004001538
OCLC
  • ocm54279811
  • SCSB-5069275
Owning Institutions
Columbia University Libraries