Research Catalog
Driven : inside BMW, the most admired car company in the world
- Title
- Driven : inside BMW, the most admired car company in the world / David Kiley.
- Author
- Kiley, David.
- Publication
- Hoboken, N.J. : John Wiley, [2004], ©2004.
- Supplementary Content
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2 Items
Status | Format | Access | Call Number | Item Location |
---|---|---|---|---|
Text | Request in advance | HD9710.G44 K55 2004 | Off-site | |
Not available - Please for assistance. | Text | Use in library | Off-site |
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Details
- Description
- x, 310 pages : illustrations; 24 cm
- Summary
- "In Driven, David Kiley presents an inside look at the fabled automaker, revealing the business philosophy and practices that make BMW more than just another carmaker, and the unsurpassed quality that makes a "Bimmer" more than just a car. With uncommon access to BMW executives and records, Kiley explains how the company emerged from the wreckage of World War II to become the most respected car producer and one of the most profitable automakers in the world."--BOOK JACKET.
- Subjects
- Bibliography (note)
- Includes bibliographical references and index.
- Contents
- 1. The Ultimate Cars -- 2. The Ultimate History -- 3. The Ultimate Family -- 4. The Ultimate Brand -- 5. The Ultimate Stylists -- 6. The Ultimate Blunder -- 7. The Ultimate Brand Expansion -- 8. The Ultimate Hydrogen Future -- Epilogue: The Ultimate Outlook.
- ISBN
- 0471269204 (cloth)
- LCCN
- 2004001538
- OCLC
- ocm54279811
- SCSB-5069275
- Owning Institutions
- Columbia University Libraries