Research Catalog

Political marketing : readings and annotated bibliography / editors, Bruce I. Newman, Jagdish N. Sheth.

Title
Political marketing : readings and annotated bibliography / editors, Bruce I. Newman, Jagdish N. Sheth.
Publication
Chicago, Ill. : American Marketing Association, [1985], ©1985.

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TextRequest in advance JF2112.C3 P65 1985Off-site

Details

Additional Authors
  • Newman, Bruce I.
  • Sheth, Jagdish N.
Description
xi, 259 pages : illustrations; 28 cm
Subject
  • Campaign management > Bibliography
  • Campaign management
  • Marketing > Bibliography
  • Marketing
  • Political campaigns > Bibliography
  • Political campaigns
ISBN
0877571805 (pbk.)
LCCN
85026866
Owning Institutions
Columbia University Libraries