Research Catalog

Printing and promotion handbook ; how to plan, produce, and use printing, advertising, and direct mail

Title
Printing and promotion handbook ; how to plan, produce, and use printing, advertising, and direct mail / by Daniel Melcher and Nancy Larrick.
Author
Melcher, Daniel.
Publication
New York : Mc-Graw-Hill Book Co., 1949.

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Details

Additional Authors
Larrick, Nancy
Description
x, 386 p. : illus.; 24 cm
Subject
Bibliography (note)
  • Bibliography: p. 363-381.
  • "Graphic arts films": p. 382-386.
LCCN
49008863
OCLC
  • 573982
  • ocm00573982
Owning Institutions
Columbia University Libraries