Research Catalog

Markenmanagement : der Brand Management Navigator : Markenführung im Kommunikationszeitalter

Title
Markenmanagement : der Brand Management Navigator : Markenführung im Kommunikationszeitalter / Jörg Tropp.
Author
Tropp, Jörg.
Publication
Wiesbaden : VS Verlag für Sozialwissenschaften, [2004]

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Details

Description
310 pages : illustrations; 24 cm
Subject
  • Brand name products > Management
  • Mass media and business
  • Selbst organisierendes System
  • Modell
  • Markenpolitik
  • Strategisches Management
  • Kommunikationspolitik
Note
  • Originally presented as the author's Habilitationsschrift--Universität Halle (Saale), 2004.
Bibliography (note)
  • Includes bibliographical references (p. [285]-301) and index.
ISBN
  • 3531142372 (pbk. : alk. paper)
  • 9783531142371 (pbk. : alk. paper)
LCCN
2005361090
OCLC
  • 56809295
  • ocm56809295
  • SCSB-5096389
Owning Institutions
Columbia University Libraries