Research Catalog
The making of a name : the inside story of the brands we buy
- Title
- The making of a name : the inside story of the brands we buy / Steve Rivkin and Fraser Sutherland.
- Author
- Rivkin, Steve, 1947-
- Publication
- Oxford ; New York : Oxford University Press, [2004], ©2004.
Items in the Library & Off-site
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Request in advance | HD69.B7 R58 2004 | Off-site |
Holdings
Details
- Additional Authors
- Sutherland, Fraser.
- Description
- x, 275 pages : illustrations; 24 cm
- Subject
- Brand name products
- Bibliography (note)
- Includes bibliographical references and index.
- ISBN
- 0195168720 (hardcover : alk. paper)
- LCCN
- 2004012206
- OCLC
- 55511424
- ocm55511424
- SCSB-5100436
- Owning Institutions
- Columbia University Libraries